Guide to Selling Property

When selling your house or flat with us, you will work with a dedicated local office team, all experts within the UK property market with on the pulse analysis of London property prices.

guide-to-selling

The relevant branch manager will meet you first, they will then carry out the valuation and on instruction, will task their team of negotiators to find you the best buyer.

Our fall through rate is typically below 10% compared with the industry average of 33%. This is due to our philosophy of continuing to work hard on your behalf, rather than losing interest once a sale has been agreed.


Multiple Agencies

With our multiple agency agreement, you may instruct another agent to sell the property at the same time. Normally you will only pay commission to the successful agent. However, this is generally a much higher fee than with a sole agency agreement.


guide-to-selling-immaculatelyImmaculate Property Presentation

When selling your home, first impressions are everything. The images and words that buyers see or hear first make a difference. We can help advise you as to how best to present your property with advice such as de-cluttering to decoration and enhancing maintenance work.

Our valuers arrange and attend shoots with our professional photographers. After handpicking the images that best capture the essence of each home, we produce bespoke property brochures as a showcase to buyers. Properties also have the option of a virtual tour which is available online and have proven to be an invaluable tool.


EPC (Energy Performance Certificate)

All properties that are constructed, sold or let must have a valid Energy Performance Certificate (EPC).

The need for an EPC comes from the European Directive on the Energy Performance of Buildings (EPBD). All residential property sold in England, Wales and Northern Ireland therefore needs an EPC and Gordon & Co will organise this for every property for the owner.


guide-to-selling-advertisingAdvertising

We believe no other independent has invested more in online advertising. Alongside our own website we advertise on most of the major portals, as well as many local ones.

More traditional methods still attract a large number of keen buyers. Love them or loath them, boards remain extremely effective and our local press advertising is a great way to connect with buyers who already live locally.
Set in first rate locations and with modern window displays, our welcoming offices invite clients and enquiries alike and we are always happy to sit and chat over a coffee should have the time.

Our website uses the most modern software available, where buyers can search by google mapping, postcode and many other ways to find your property.
One feature we have put a lot of time and energy into developing is the ability for clients to register their requirements and receive automatic matching emails of current and new properties which fit their criteria. You can also log on yourself and obtain up to date information on how the marketing of your home is progressing, keeping you informed at your convenience.


Marketing

We are careful to ensure each member of staff has the ability to look after any potential sale from start to finish, starting with qualifying and matching potential purchasers through to moving them in.

We register the details of every buyer before proceeding with an appointment to view. During this registration process we use open questioning to discover their full requirements, preferences and current position. This knowledge allows us to assist buyers in deciding the 'must have' requirements from the 'would likes', meaning the right buyers view your property, and their decisions are made more quickly.


guide-to-selling-viewingsViewings

We have vast experience in conducting viewing appointments. We know the best viewings are a balance between pointing out the benefits of your property that are important to the prospective buyer, without being seen as a pushy sales person.

Unless otherwise instructed we will carry out all viewings. Having a friendly approach means that prospective buyers like us to keep in touch until we have found them their perfect property. We aim to cultivate a relationship here, rather than a sell.

All our available properties can also be found at Image description