Hybrid estate agents explained

 

In today’s advanced digital age, many sectors are looking at ways to combine the advantages of tech while maintaining the highest levels of customer service, and the property industry is no different.

This is where the emergence and success of hybrid estate agents come into play. Hybrid estate agents bring together the benefits of the traditional high street agency with the new online agencies.

Our latest blog explores hybrid estate agency, its many benefits, and how it differs to online and high street estate agents.

Hybrid vs online and high street agents – what’s the difference?

Hybrid estate agents offer the perfect solution for customers looking for the best of online and traditional high-street agents:

Online agents

Online estate agents operate solely online and provide their customers with a fixed fee to advertise customer’s homes on popular online websites, whether or not they manage to sell your property. They help their clients manage enquiries from potential buyers, arrange viewings and secure offers, without doing this in person. Online estate agents provide telephone support through their head office if this is needed but don’t provide a single contact to take you through the process.

High street agents

High street agents operate through a local branch, with a standard online presence too. A professional local agent will assist and oversee the sale of the property, from start to completion. High street agents offer support over telephone and in-person, personally oversee the viewings and will only get paid if they complete on your sale.

Hybrid agents

Hybrid estate agents provide the enhanced online presence of the online agents but with the personal touch of the high street branch. Because they don’t have an office, they can use the saved overheads to give an enhanced online presence and are flexible with property locations. But like the high street agents, they’ll be with you throughout the process, in person and online, wherever you are, giving you their market expertise and not getting paid until your property is sold.

Meet Gordon & Co’s Hybrid Estate Agents team

Here we compare online, hybrid and high street agents in more detail:

 Online agentsHybrid agentsHigh street agents

Prioritise online marketing presence

Y

Y

N

Local agent

N

Y

Y

Online property valuations

Y

Y

N

Property valuations by local agent

N

Y

Y

Physical office/branch

N

N

Y

Telephone support

Y

Y

Y

In-person support

N

Y

Y

Up-front fee

Y

N

N

Fee only once you sell

N

Y

Y

The benefits of a hybrid estate agent

Using a hybrid estate agent has many benefits, such as:

  • Only paid if you sell –Like a traditional high street agent, the fee is paid on completion of the property sale.
  • Local presence – customers are provided with a professional local agent who is their primary point of contact. They regularly meet their customers and have extensive knowledge of the market, so customers never compromise on local expertise.
  • Cost savings – as hybrid agents do not operate out of a branch office, they are able to save significantly on overheads, this enables additional funds to be put towards property marketing.
  • Service – hybrid estate agents offer the same full range of services as that of a high street agent, making them highly attractive to customers.
  • Flexibility – hybrid estate agents offer a highly flexible approach, enabling its customers a say in who conducts viewings and enabling them to take on properties across a much larger area.  

Should I choose a pure online, high-street or hybrid agent to sell my property?

When it comes to deciding whether to choose an online, high street or hybrid agent to sell your property, each type of estate agency approach offers a host of benefits to support the sale of your property and fit in with your preferences and lifestyle.

If you’re looking for a lower fixed fee option and you are happy to manage viewings and the paperwork yourself, an online estate agent could be for you.

If you prefer having someone walk you through it, having regular face to face contact, minimal involvement in the negotiation and selling process and you don’t mind paying the higher fee once the property is sold, a high street agent could be for you.

If you like the additional online marketing and efficiency of an online agent, but still want the in-person presence of a local expert to assist you through the sale, then a hybrid agent could be for you.

Contact Gordon & Co today

If you would like to find out more about our Hybrid estate agency and its experienced and knowledgeable team, drop us an email or call to discuss your questions.

Founded in 1948, Gordon & Co is a progressive London-based property agency, with proven expertise in sales, lettings, valuations, property management and new developments.

Contact us today to discuss how our Hybrid Estate Agency can help in your next property venture.