It's well known for selling high end homewares, jewellery and handbags, but customers at London's most famous department store, Harrods can now get themselves a house while they shop. And in true Harrods fashion, the store has gone a step further, potentially changing the way home viewings are carried out in the future.
A pop up shop has opened at Harrods Brompton Road store and will be in operation until the end of January, with properties on sale ranging from £650,000 up to £20 million across London.
However, it's the way in which customers shop at the pop up that might be of most interest to buyers, and could shape the way we view property in years to come.
At the moment, we typically have to book a slot for viewing at a mutually convenient time for ourselves and the buyers, and then of course we have to travel to the property to physically look at it before we decide to buy.
However, at Harrods Estates, it has been revealed that buyers will be able to have a virtual tour of the house, all through the use of virtual reality.
It feeds into the try before you buy ethos that's prevalent across the department store, and allows consumers the chance to check a property out in full before they decide to purchase it, and all without having to leave the comfort of the store.
Harrods is making use of the popular Oculus Rift virtual reality headset for a fully immersive stroll around properties on sale, allowing the potential buyer the chance to feel like they are actually there.
Shirley Humphrey, director at Harrods Estates said that it is a good way for them to showcase some of the best homes in the capital with ease, particularly with the way shoppers will carry out viewings.
So could this shape the future of buying property? For sellers, buyers and estate agents, it seems that there are many benefits, especially with regards to convenience. So even if it's not something we see any time soon, Harrods may have given us a glimpse of the future when it comes to property viewings.